As another baseball season unfolds, it’s amazing how much the sport benefits from its spring training schedule. What if your business could sell tickets to a stadium to watch your product development team work up a new laser beam or a next generation smart phone?
Baseball may have the best business model ever devised to generate revenue before a product reaches the mainstream market. While warm winter weather in Florida (Grapefruit League) and Arizona (Cactus League) plays a role, along with spring vacation schedules, no other professional sports league enjoys such a fond embrace of warm ups, muscle stretches, pitching sessions, and fielding drills.
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